September 2011 Introducing the new G Series
Gainsborough Opens a New World of Possibilities in Door Hardware
Gainsborough, has unveiled a vibrant new brand direction, which is launching with a series of new products and packaging, designed to assist consumers in the selection of door hardware for their renovation projects and invite a little style into their home.
Reinforcing our position as the leaders in door hardware, the new brand direction and packaging is designed with clearly defined styling themes for its product ranges, using a new grouping system – the Gainsborough G Series.
Categorising Gainsborough’s range into distinct styles and products, the G Series is grouped and packaged into specific categories from G4 to G1, to make it even easier for homeowners to search for door hardware, as each series offers a full product solution for the home.
The new simplified product structure makes it easier than ever for homeowners to choose which range best suits their style, by utilising the brand new, eye catching packaging.
Through using a simple and easy to understand hierarchy, each packaged Gainsborough product features a range indicator on the back to help guide homeowners through their selection of door hardware for the home.
The G1 is a brand new series to take over from the Designer Series, and the G2 range will also offer a brand new product range. The G3 and G4 ranges will also launch in coming months.
Commenting on the new brand direction, Chris Blenkiron, Product Manager Residential for Gainsborough Hardware said, “With an extensive choice of products segmented into clearly defined styling themes, Gainsborough recognises the importance of choosing door handles, locks and accessories designed to suit the style of almost every home.
“The new logo, packaging and brand direction represent one of many steps in the regeneration of Gainsborough. This exciting re-branding of our product range, under clear consistent brand groups, means we can continue to offer Australians the chance to invite a little style into their home,” he added.
Gainsborough is committed to continuous research and development which ensures higher quality, better techniques and a constant stream of new products. Significant investment in design, engineering and manufacturing operations has fostered the continual release of new products to the market, with a large number of products made by Gainsborough in Australia.
To see the new G Series range, click here.
For further information on the new Gainsborough G Series range, please call 13 14 18